GMJ Accounting opens new client slots across the Carolinas

GMJ Accounting in Jacksonville, North Carolina, is taking on new bookkeeping, tax and advisory clients as small businesses across eastern North Carolina and the broader Carolinas look to outsource finance work heading into tax season. Founder Gina Bertone says the firm now has room to onboard clients properly and respond within one business day.

Why it matters: - GMJ Accounting is adding capacity for small businesses that need monthly bookkeeping, tax preparation and advisory support without hiring in-house staff. - The move targets owner-operated companies facing tighter margins, changing sales tax rules and a limited pool of experienced accounting talent. - The firm’s pricing and month-to-month structure may appeal to businesses that want flexible, outsourced back-office support.

What happened: - GMJ Accounting announced it is accepting new clients in Jacksonville, North Carolina, and across eastern North Carolina and the broader Carolinas. - The firm is opening monthly bookkeeping, tax preparation and advisory engagements ahead of the new fiscal year. - Founder and President Gina Bertone said the firm has the bandwidth to onboard clients properly before tax season. - GMJ Accounting was founded in 2014 by Gina Bertone, EA, MAcc, CEP®, an IRS Enrolled Agent and former CFO of a local restaurant chain.

The details: - The firm provides accounting, consulting, bookkeeping and tax services in Jacksonville, Wilmington, Myrtle Beach and surrounding communities. - GMJ Accounting handles transaction categorization, bank and credit card reconciliations, monthly financial reports, business and personal tax returns, sales tax management, payroll setup and IRS representation. - Monthly bookkeeping starts at $225 per month and is priced based on a client’s average monthly expense volume. - Catch-up bookkeeping, business tax returns and CFO-level advisory work are quoted separately based on scope. - GMJ Accounting does not require a long-term contract. Monthly engagements are billed month to month. - The firm works primarily in QuickBooks Online. - GMJ Accounting supports integrations with Shopify, Square, Gusto, TaxJar, Cin7, Bill.com, Expensify, ShipStation, Knowify and other industry tools. - New clients submit documents through SmartVault, a secure client portal. - GMJ Accounting serves restaurants and bars, e-commerce sellers, medical and dental practices, freight and logistics operators and nonprofits. - The firm says its North Carolina bookkeepers and tax professionals support accounting services for the Carolinas. - New client inquiries can be submitted through the firm’s website or by phone. - The office is at 402 Ellerbe Court, Jacksonville, NC 28546, and visits are by appointment. - GMJ Accounting typically responds to new inquiries within one business day.

Between the lines: - The announcement reflects continued demand for outsourced accounting as small businesses try to control overhead and keep financial reporting current. - GMJ Accounting is positioning itself as a flexible alternative to hiring a full-time internal finance team. - The month-to-month model and sector-specific software integrations suggest the firm is aiming at operationally complex businesses that need hands-on support.

What’s next: - GMJ Accounting is now actively onboarding new clients before tax season ramps up. - The firm expects to add more small business accounts across the Carolinas through its website and phone intake process. - Owners needing bookkeeping or advisory help can contact the Jacksonville office for appointment-based visits.